Creative that shows up in the numbers.
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I'm a Creative Director and photographer based in Florida, and a mother running a few lives at once. Fifteen-plus years in, my work spans brand, design, web, and creator content for names like Hasbro, Blue Buffalo, McAfee, Thumbtack, AO2 Skin, Bioré, SALTT, Keto Chow, and more.
I care about the idea and the outcome in equal measure. A beautiful site that doesn't convert is half a job. A campaign with great numbers and no soul won't last. I sit in the middle of both, where taste meets the P&L.
I hold an MBA, I speak on creator marketing and design, and I still shoot and produce. The camera keeps me honest about what actually stops the scroll.
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Brand Strategy & Identity
Positioning, voice, and visual systems that hold up across every surface a brand lives on.
Creative & Art Direction
The idea, the look, and the standard. Direction that keeps a team pointed at one thing.
Web Design & Conversion
Sites built to be felt and to convert. Story, hierarchy, and trust in the same layout.
UGC & Creator Strategy
Vetted creators, sharp briefs, full usage rights. A content pipeline instead of a one-off. **I bring an exclusive rolodex of vetted creators to the table.
Copywriting & Messaging
Words that do a job. Headlines, brand lines, and page copy that read clean and sell.
Content Systems
Repeatable production that scales output without draining the budget or the brand.
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2024
TEDx Speaker | DelRay Beach, FL
MUSE Creative Awards Gold | Website Design
MUSE Creative Awards Gold | Best User Experience
MUSE Creative Awards Gold | Employment
2023
Featured TikTok Growth Partner | 6M+ impressions single UGC push 1% CTR
2022
Featured TikTok Growth Partner | 86% CPA improvement over standard paid social, driven by micro-creators
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“She sees the whole board. Strategy, craft, and the number we needed to hit, all at once.”
“The rare director who can direct a shoot and defend a conversion rate in the same meeting.”
“Our creator content finally looked like our customers. Engagement followed immediately.”
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